Want to find related content fast? This guide shows practical, free methods to surface the best supporting articles and links for any post or topic so you can improve internal linking, boost engagement, and strengthen topical authority.
- Use quick operators:
site:,"exact phrase",intitle:,inurl:, andOR - Leverage SERP features: People Also Ask, Related searches, and Discussions
- Power site search: Use Google Custom Search for better internal discovery (tutorial)
- Curate 3–5 best matches: Add contextual links where relevant and a short related list at the end
What “Related Content” Means (and Why It Matters)
Related content is any page that helps a reader go deeper on the same topic or adjacent subtopics. Linking to it helps users find the next best thing to read, clarifies concepts, and signals topical depth to search engines. Practically, it improves time on site, reduces pogo-sticking, and reinforces your internal link graph.
Fast Methods to Find Related Content
1) Use Google operators
site:yourdomain.com "your topic"— exact-match pages on your sitesite:yourdomain.com your topic— broader match with semantic variationsintitle:"your topic"— pages with the phrase in the titleinurl:topic— URLs that include the topic"your topic" OR "synonym"— expand with close variants
Grab the best-fit pages and link them contextually where the reader benefits most. If exact matches are thin, broaden to variations and synonyms.
2) Leverage SERP features
- People Also Ask: Open related questions; mine phrasing and link candidates
- Related searches: Scroll to the bottom for adjacency ideas
- Discussions: Forums/Reddit often reveal curated paths to solid resources
3) Power your site search with Google
Default WordPress search can be literal. A Google Custom Search surfaces semantically related pages and highlights the matching context, making curation faster. You can copy-paste result links directly into Gutenberg.
4) Free shortcuts and helpers
- Use browser extensions that show SERP metrics/related queries
- Search your Edit Post link UI to quickly find titles to link
- Build a light “related list” at the end of each article (3–5 links max)
Tools to Speed It Up (Free + Paid)
- Google search operators (free) — fastest way to surface exact matches and close variants.
- Google Custom Search (free) — better internal discovery with highlighted snippets.
- Ahrefs/SEMrush (paid) — find related topics and internal link opportunities via Site Explorer/Internal Linking reports.
- AlsoAsked / AnswerThePublic (freemium) — question clusters and adjacent ideas to expand coverage.
- Reddit and X (Twitter) site: searches (free) — community-curated threads that point to high-signal resources.
- Keywords Everywhere or similar (freemium) — surfaces related queries and SERP data as you search.
How to Find Related Content Free (Step by Step)
- Pick the phrase you want support for (exact or broad).
- Run
site:yourdomain.com "your phrase"for exact matches. - Broaden: remove quotes; try
intitle:,inurl:, andORvariants. - Open People Also Ask and Related searches; note adjacent topics.
- Curate 3–5 links: add contextual links in-body and a short related list at the end.
Show Related Content in Your Posts (WordPress)
The simplest option is manual: add 3–5 related links where they naturally fit and a small list at the bottom. You can also search titles directly from the link UI in the editor. If you use an automatic related-posts plugin, treat it as a suggestion list and hand-pick the truly relevant items for consistency and quality.
FAQs
What does “related content” mean?
Pages that deepen understanding of the same topic or closely adjacent subtopics. The goal is to help the reader’s next best step and reinforce topical depth.
What’s the fastest free way to find related content?
Use site: with quotes for exact matches, then broaden with intitle:, inurl:, and synonyms. Harvest People Also Ask and Related searches for adjacent ideas.
How do I use Google operators effectively?
Start narrow with quotes, then remove them to broaden. Layer intitle: to find pages with stronger topical focus and inurl: for URL-level hints. Combine with OR to include synonyms.
How can I show related content inside posts?
Add 3–5 hand-picked links in-body and a short related list at the end. For scale, use a related-posts plugin as a suggestion engine and curate the final set manually.
Quick Checklist
- Define your seed topic or phrase.
- Run site: + quotes, then broaden with intitle:, inurl:, and OR.
- Open People Also Ask and Related searches; capture 5–10 ideas.
- Shortlist 3–5 best links; add contextual links in-body.
- Add a short “Further Reading” block (3–5 links) at the end.
- Log internal link opportunities for future updates.